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Brand: Supergoop!
Event type: Gifting
Brand Activation: Engrave on mirror compact mirrors with guest names
Supergoop! held an intimate dinner for the launch of their new mineral unseen sunscreen. Prior to the event, I created the vinyl lettering and hand lettering for their acrylic mirror place cards.
At the event, I engraved 30+ mirror compacts with guest names.
Brand: Dior Beauty
Event Type: Retail
Activation: Engrave on Dior fragrances purchased by customers
Brand: Lazy Jamie
Event type: Gifting
Activation: Engrave stainless steel housewares from the Lazy Jamie collection
Lazy Jamie held a pop-up in Venice at Mod Ref, where she gifted influencers and friends a piece from her stainless steel houseware collection. Every guest got to get their new items engraved by me, either with a name or initials.
Guests loved the personalized touch, as an engraving activation provides three things for an event:
Conversation: activations provide something to talk about as they brainstormed ideas with friends, “What should I engrave"?” “What did you engrave?”
Entertainment: activations provides guests with something to watch and take videos as most guests have never seen a hand engraver.
Pictures: activations provides guest with something more meaningful to take a picture of and tag the host. When items are personalized, guests feel more attached to their items since it has their names, nicknames, or special phrases written beautifully by an artist, which makes a social media post more meaningful than simply posting a photo of product.
Brand: Merit
Event Design: Studio Mya
Event type: Gifting
Brand Activation: Personalize leather lipstick cases with hot foil lettering
Merit had an event for the launch of their new signature lipstick in Hollywood. Guests were invited for a mini makeover and gifted with Merit beauty products. In addition, each guests had the opportunity to receive a personalized genuine leather lipstick case hand written by me.
Using my foiling tools, I placed the Merit logo on 80 leatherology cases a few days before the event. At the event, I hand-foiled guest initials on the flap of the lipstick case. Each case was completed in about 2 minutes.
Brand: Creed Boutique
Event Type: Gifting
Activation: Engrave on Creed Silk fragrances
It was a fun evening engraving the new Silk fragrance at the Beverly Hills, Creed Boutique for an influencer event. Saweetie, a celebrity American rapper, was the guest of honor where she brought her liveliness to the event. I engraved 35 fragrances in two hours and even managed to add a flourish and gold wax. The gold wax added a beautiful pop of color to compliment the beautiful gold cap.
Brand: Veronica Beard
Event: Retail
Activation: Hand paint monogram on handbags
What an honor to be entrusted to hand paint monograms for the launch event of Veronica Beard’s new handbag collection in Beverly Hills. While the bags had mix-media textures, I only offered to hand paint on the leather portion of each bag with my professional leather paint.
Before painting, I always discussed the placement of the custom monogram with the guests. With hand painting, the placement can be placed in a variety of places. Some guests wanted the monogram discreetly painted on the back of their bag, while others wanted to showcase it on the front.
Most guests selected beige as their monogram color since it’s a beautiful neutral color that matches nearly all bags and clothing styles.
Brand: Shiseido
Event Type: PR Gifting
Activation: Engrave on citrus squeezers
This Shiseido launch event was so much fun as they promoted their their new sunscreen. Held at Underwood Farms, guests had the opportunity to take a tractor ride to pick fresh strawberries from the farm. During their excursion and during their luncheon, I engraved on these bright orange citrus squeezers with guest names or nicknames.
Brand: Radley London
Event Type: Influencer Gifting
Activation: Personalize wallets and card holders with foiling
Radley London held a Valentine’s themed influencer event in Santa Monica at Esters Bar and Wine. Every guest had the opportunity to select from a wide range of wallets to get personalized with their name or initials, and a choice of a lettering style.
We used gold foil to match the gold hardware that was on all of their wallets. Some guests even opted to have their bag tags personalized with their initials. It’s always fun to provide content creators with a filming moment when I peel away the foil for a “foil reveal”.
Brand: D’usse
Event type: Retail
Activation: Custom engrave D’usse bottles purchased by customers
I engraved at six locations throughout Southern California on behalf of D’usse to celebrate the Lunar New Year of 2024. D’usse has one of the best bottles for engraving since it has a large open area for engraving artistry, and the XO bottle is beautifully packaged in a red box to commemorate the Year of the Dragon.
I personalized many bottles with “Happy New Year” or “Happy Lunar New Year” as many customers wanted to gift these bottles for their family or friends.
Brand: Caliray
Event Category: Influencer Gifting for Product Launch
Activation: Calligraphy Foiling on Luggage Tags
It’s always an honor to be trusted by brands to be part of their launch events. I personalized 60+ luggage tags for Caliray for their influencer launch event in Beverly Hills at the Hideaway restaurant. With their new concealer named “Hideaway”, their event was travel-themed, so each guests received a personalized luggage tag as a gift. By writing with a professional hot tool, I melt the metallic gold foil onto the luggage tags, which leaves my lettering in a beautiful luxurious shine. Influencers had the choice of selecting from 5 different luggage tag colors and selecting from two different lettering styles. The neutral beige and tan colors were the most popular choices amongst the guests.
Brand: House of Creed
Event Type: Influencer Gifting
Activation: Engrave on Fragrance bottles
It’s always an honor to help brands at their PR and influencer events as they launch new products. My team engraved flowers and initials on the back of the House of Creed fragrances for VIP guests at this event in Beverly Hills for their new spring flower fragrance.
Brand: Corporate Client
Event Type: Corporate Gifting
Activation: Personalize notebooks
My team and I personalized 350 Disney-inspired notebooks for a corporate event in Anaheim. A company from Utah treated all of their employees and their families to a trip to Disneyland (California). For their welcoming party, my team was invited to create Disney-inspired notebooks as souvenirs and character autograph notebooks for guests to enjoy. We adhered a castle decal and personalized names and short phrases with hand-lettered the iconic Disney-inspired script.
We foiled on 100+ luggage tags for a private corporate client’s awards night at Pelican Hill, Newport, CA. Guest had the option of selecting from a rose gold, navy, or black luggage tag.
Brand: Trip Advisor
Event type: VIP gifting
Activation: Calligraphy foiling on genuine leather luggage tags
Love this fun pop of color for these orange genuine leather luggage tags. I personalized around 30+ luggage tags for a VIP event for Trip Advisor on behalf of Muros.
Clients got to select from two choices of letterings styles: script or architectural lettering, while they sipped on speciality beverages.
Brand: Alo
Event type: Influencer Gifting for Product Launch
Activation: Engrave names and initials on Alo candles
It was so much fun engraving at the Alo headquarters in Beverly Hills to kick off their new candle launch. Their holiday party consisted of several activations including cookie decorating, permanent bracelets, massages, and more. We offered influencers two types of lettering styles: script or architectural lettering based on their personal preference.
Brand: Diptyque
Event type: Retail
Activation: Personalize holiday cards and ornaments as a complimentary service with purchase
What an honor to celebrate the holidays with the newly remodeled Diptyque (Larchmont)! I personalized holiday cards and ornaments as a complimentary service with purchase.
Brand: Longchamp
Event type: Retail
Activation: Personalize holiday cards with customer purchase
I love supporting brands as they enter new retail spaces. Longchamp opened a space within the Nordstrom (Santa Anita, Arcadia), where they held a special event. I personalized Longchamp branded cards for their guests at their event.
Brand: Corporate Client
Event type: Corporate Gifting
Activation: Handpaint initials on Yeti tote bags
With a team of three artists, we hand-painted monograms on 40 Yeti tote bags for a corporate event in Century City for a holiday luncheon. Each bag takes about 10 minutes to paint. Since the event was only 2 hours, personalization requests were taken in advance to the event, to ensure that every bag could be completed. My team arrived one hour prior to the event to start painting the bags.
Guests had the option of getting their monograms customized with white or black paint with 2 initials.
Brand: Corporate Client
Event type: Corporate gifting
Activation: Hot foiling names or initials on golf wallets
I personalized 60 glove wallets for a golf tournament on behalf of @hpe x @generationnth at the Tustin Ranch Golf Club, located in Tustin, CA. 🏌️I provided hot foil lettering as a surprise gifting station. Stationed at a hole, guests put in their requests when they arrived at my station, and after they made their swing, their custom gifts were ready. ⛳️
Guests got to personalize their golf wallets with one name, one word, or initials. They also got to select their lettering style: script or architectural lettering. In addition to the custom lettering, I debossed the Hewlett Packard Enterprise logo with a hot branding tool onto the wallets.
Brand: Nordstrom
Event Type: VIP Gifing
Activation: Personalize acrylic ornaments
I personalized 80+ ornaments for Nordstrom’s top tier Icon shoppers. The store was closed to the public for this Vip event. Guests got to select from 1-3 words that I personalized on acrylic ornaments.
