Brand: Caliray

Event Category: Influencer Gifting for Product Launch

Activation: Calligraphy Foiling on Luggage Tags

It’s always an honor to be trusted by brands to be part of their launch events. I personalized 60+ luggage tags for Caliray for their influencer launch event in Beverly Hills at the Hideaway restaurant. With their new concealer named “Hideaway”, their event was travel-themed, so each guests received a personalized luggage tag as a gift. By writing with a professional hot tool, I melt the metallic gold foil onto the luggage tags, which leaves my lettering in a beautiful luxurious shine. Influencers had the choice of selecting from 5 different luggage tag colors and selecting from two different lettering styles. The neutral beige and tan colors were the most popular choices amongst the guests.