Brand: Lazy Jamie
Event type: Gifting
Activation: Engrave stainless steel housewares from the Lazy Jamie collection
Lazy Jamie held a pop-up in Venice at Mod Ref, where she gifted influencers and friends a piece from her stainless steel houseware collection. Every guest got to get their new items engraved by me, either with a name or initials.
Guests loved the personalized touch, as an engraving activation provides three things for an event:
Conversation: activations provide something to talk about as they brainstormed ideas with friends, “What should I engrave"?” “What did you engrave?”
Entertainment: activations provides guests with something to watch and take videos as most guests have never seen a hand engraver.
Pictures: activations provides guest with something more meaningful to take a picture of and tag the host. When items are personalized, guests feel more attached to their items since it has their names, nicknames, or special phrases written beautifully by an artist, which makes a social media post more meaningful than simply posting a photo of product.
