Byredo - LYN Red Envelope Event

I celebrated Lunar New Year with Byredo Bloomingdales (SCP) by personalizing red envelopes as a gift with purchase.

Canada Goose - LNY Red Envelope Event

For two days, I personalized red envelopes for Canada Goose at South Coast Plaza to celebrate Lunar New Year in Southern California. Guests had the option of selecting from two Chinese phrases (Happy Lunar New Year or Wishing you Prosperity), or selecting from English phrases. Many guests also prefer to simply have their name beautifully hand-calligraphed.

Byredo Father's Day Engraving

Brand: Byredo (Americana, Glendale)

Event type: Retail

Activation: Engrave fragrances

For Father’s Day, I engraved Byredo fragrances with customer requests and added my own signature flourishes to each bottle. I brought black ink, which was a popular choice for the all the clear bottles.

Ferragamo - Fragrance Engraving

Brand: Ferragamo

Event Type: Retail

Activation: Engrave fragrances for Mother’s Day

Over Mother’s Day weekend, I had the privilege of partnering with Ferragamo at the Beverly Center and Westfield Topanga. With my engraving artistry I was able to help increase fragrance sales at both locations.

Byredo - Fragrance Engraving

Brand: Byredo (Americana, Glendale)

Event type: Retail

Activation: Engrave fragrances with florals and block style initials

For Mother’s Day, I engraved floral designs related to Byredo’s best-selling fragrances. To keep the design minimal with the brand’s aesthetics, I engraved block lettering on the side of the floral design.

Diptyque - Holiday Cards & Ornaments

Brand: Diptyque

Event type: Retail

Activation: Personalize holiday cards and ornaments as a complimentary service with purchase

What an honor to celebrate the holidays with the newly remodeled Diptyque (Larchmont)! I personalized holiday cards and ornaments as a complimentary service with purchase.

Royal Salute - Retail Engraving Events

Brand: Royal Salute

Event type: Retail

Activation: Engrave on Royal Salute bottles purchased by customers

I partnered with Royal Salute with 8 on-site event at several markets throughout Southern California. It was so nice to be paired with an educated brand representative who would promote brand awareness while I provided the on-site engraving. The brand representative was so kind to help unbox and rebox the bottles, so that I could quickly work on the next bottle when there was a queue of bottles awaiting personalization.

When time allows for it, I love adding my artistic flourishes to my engraving to add a special touch for the customer’s gift gifting. Most clients had never seen hand-engraving, and they enjoyed watching the process as I sketched, engraved, and filled the engravings with color to match the bottle lid.

Diptyque - Client appreciation engraving event

Brand: Diptyque

Event Type: Retail

Activation: Engrave candles purchased by customers

Live artistry services add a special touch for VIP events to make clients feel appreciated. VIPs are invited to a special store event where only they have access to the custom engraving done by an artist. The VIP guests are able to make their custom requests, watch the artistry come to life before their eyes, and walk away feeling valued by the brand.

I had the honor of providing my engraving services for Diptyque (Beverly Hills) for their VIP preview event for the launch of their new refillable candles. Clients brought their items to me for custom engraving and got to select gold or silver fill in color for the engraved areas.

Radley London - Retail Monogram Painting

Brand: Radley London

Event Type: Retail

Activation: Hand paint monograms on wallets and handbags purchased by customers

Customers love custom personalization because it adds a bit of character and makes their item one-of-a-kind. As items are mass produced, customers love the idea that their bag or wallet is distinctively his/her own because his/her name is on the product.

While many online retailers offer printed monograms on their leather goods through a machine, printed monograms is not normally offered in stores because retailers have limited space in their stores. For that reason, hand-painting by an artist is a beautiful way to add a custom monogram in a store that only requires the space for a table and a chair for your store activation.

I was genuinely surprised that every customer that made a purchase at the Radley London store for their aninversary event, wanted the custom monogram painting that I offered. I displayed a swatch of the various color choices and the alpha-letters that were available to the customers. I hand-painted wallets and handbag tags based on the customer’s requests.

My painting set-up with signage, sample, and painting/lettering choices.

I paired pink to represent the customer’s favorite color with gold to match the hardware.

I used fun colors from the wallet design for the client’s monogram.

This customer wanted the monogram to blend in with the bag, so I used gold (to match the hardware) with a black outline.