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Engraved 60 metal key chain for a VIP event in West Hollywood for goop.
Estée Lauder hosted an intimate party to celebrate the launch of their new Advanced Night Repair - Eye Lift and Sculpt serum at San Vicente Bungalows in Santa Monica. Eye serums were engraved with guest names and then placed in their gift boxes and gift bags.
It was an honor to engrave over 70 perfumes at the Orebella launch party celebrating the newest fragrance release, Eternal Roots. I had the pleasure of personalizing bottles for Bella Hadid, her family, close friends, and a talented group of content creators.
Held outdoors at the stunning Virginia Robinson Gardens in Beverly Hills, the event was a visual dream—complete with curated decor, branded handheld fans, charming sun parasols, and a beautifully elevated food and drink display. My engraving station added a personal, luxurious touch to an already unforgettable experience.
Leading up to Mother’s Day, Bobbi Brown hosted a Mother and Daughter event for top beauty content creators in Los Angeles. Guests were invited to get their shade matched by professional makeup artist in Bobbi Brown’s latest foundation and color correcting stick. Guests were also invited to get a complimentary engraved compact, followed by professional headshots, and a beautifully curated dinner.
I absolutely love the opportunity to personalize unique surfaces. I personalized 100+ GHD Chronos Max Flat Irons for the celebration of National Good Hair Day at Flores salons on Melrose. Not only did this activation elevate the gifting experience, but it gave content creators another picture sharing opportunity on their social media platforms, to share a picture of their new personalized hair tool.
Steve Madden knows how to host a handbag event! The Steve Madden boutique in Westfield Century City displayed a fun bag charm bar where guests were invited to create a bag charm that reflected their personality. I hand painted bags and leather mirrors with initials and small motifs.
SOSHE held a holiday party in Venice, California. I personalized 60+ of their signature cosmetic bags with hot foil calligraphy. Guests got to select between silver or gold foil for their personalization.
Amazon Alexa held an epic holiday event to celebrate the launch of its latest Alexa release. I personalized ornaments for guests with their choice of ink color and customization wording.
I engraved 50+ candles for the launch event for Maison Louis Marie at their pop-up location (The Platform, Culver City). I personalized candles with my signature lettering styles and flourishes.
I personalized 50+ pillcases for an influencer event with HUM Nutrition at Bravo Toast in West Hollywood.
Brand: Primally Pure
Planning Agency: Bloggers Who Brunch
Primally Pure hosted a rebranding event at the Lombardi House in Los Angeles. There were several activations, including a matcha bar, smoothie bar, butter bar, meditation ground, ear seeding, and engraving. I engraved 80 Bian Stone Gun Shuas in 3.5 hours with guest names or inspirational words.
Brand: ROZ
Event type: Influencer
Brand Activation: Engrave wood combs with guest initials
I am always honored to share my artistry with brands who want to elevate the gifting experience for their guests.
I personalized 60 beautiful wood combs at the launch event for ROZ ‘s new Foundations Hair Mask at Mare Salon in West Hollywood. The combs were hand engraved in a minimalist capital lettering style. The personalized comb also serves as a keepsake and photo sharing moment for the content creators.
Brand: Sunglass Hut (Beverly Hills)
Event Type: Retail
Activation: Personalize sunglass cases with silver or gold foil
It’s always an honor to partner with brands as they explore activation concepts for their guests. I personalized a variety of leather sunglass cases using hot foil at the Sunglass Hut in Beverly Hills for their influencer hosted event. Guests had the opportunity to select from silver and gold foil.
Brand: Vichy, Mineral 89
Event Type: Influencer gifting
Activation: Engrave Vichy Serums with one word or intials
It was so fun to visit the L’oreal headquarters in El Segundo, Los Angeles. L’oreal headquarters hosted the Ulta Collective event where I had the opportunity to engrave on behalf of Vichy. I engraved 60+ serums for Ulta’s new influencers with names, initials and hashtags.
Brand: Giorgio Armani
Event Design: Gradient
Event Type: Gifting
Brand Activation: Engrave initials on Giorgio Armani Lip Glass
What an honor to lead a team of 5 artists (including myself) for the launch party for Giorgio Armani’s new Prisma Lip Glass. Located in the mountains of Beverly Hills, celebrities, makeup artists, models, and top influencers were invited to this exclusive party. My team engraved on the back of the plastic lip gloss tube with guest initials.
Brand: Supergoop!
Event type: Gifting
Brand Activation: Engrave on mirror compact mirrors with guest names
Supergoop! held an intimate dinner for the launch of their new mineral unseen sunscreen. Prior to the event, I created the vinyl lettering and hand lettering for their acrylic mirror place cards.
At the event, I engraved 30+ mirror compacts with guest names.
Brand: Merit
Event Design: Studio Mya
Event type: Gifting
Brand Activation: Personalize leather lipstick cases with hot foil lettering
Merit had an event for the launch of their new signature lipstick in Hollywood. Guests were invited for a mini makeover and gifted with Merit beauty products. In addition, each guests had the opportunity to receive a personalized genuine leather lipstick case hand written by me.
Using my foiling tools, I placed the Merit logo on 80 leatherology cases a few days before the event. At the event, I hand-foiled guest initials on the flap of the lipstick case. Each case was completed in about 2 minutes.
Brand: Creed Boutique
Event Type: Gifting
Activation: Engrave on Creed Silk fragrances
It was a fun evening engraving the new Silk fragrance at the Beverly Hills, Creed Boutique for an influencer event. Saweetie, a celebrity American rapper, was the guest of honor where she brought her liveliness to the event. I engraved 35 fragrances in two hours and even managed to add a flourish and gold wax. The gold wax added a beautiful pop of color to compliment the beautiful gold cap.
Brand: Shiseido
Event Type: PR Gifting
Activation: Engrave on citrus squeezers
This Shiseido launch event was so much fun as they promoted their their new sunscreen. Held at Underwood Farms, guests had the opportunity to take a tractor ride to pick fresh strawberries from the farm. During their excursion and during their luncheon, I engraved on these bright orange citrus squeezers with guest names or nicknames.
Brand: Radley London
Event Type: Influencer Gifting
Activation: Personalize wallets and card holders with foiling
Radley London held a Valentine’s themed influencer event in Santa Monica at Esters Bar and Wine. Every guest had the opportunity to select from a wide range of wallets to get personalized with their name or initials, and a choice of a lettering style.
We used gold foil to match the gold hardware that was on all of their wallets. Some guests even opted to have their bag tags personalized with their initials. It’s always fun to provide content creators with a filming moment when I peel away the foil for a “foil reveal”.
