Brand: Veronica Beard

Event: Retail

Activation: Hand paint monogram on handbags

What an honor to be entrusted to hand paint monograms for the launch event of Veronica Beard’s new handbag collection in Beverly Hills. While the bags had mix-media textures, I only offered to hand paint on the leather portion of each bag with my professional leather paint.

Before painting, I always discussed the placement of the custom monogram with the guests. With hand painting, the placement can be placed in a variety of places. Some guests wanted the monogram discreetly painted on the back of their bag, while others wanted to showcase it on the front.

Most guests selected beige as their monogram color since it’s a beautiful neutral color that matches nearly all bags and clothing styles.