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I had a great time personalizing MAC cosmetic products for their special event at Victoria Gardens, Rancho Cucamonga. Guests were invited to watch professional makeup artists apply makeup in a masterclass, and they received complimentary personalization with their purchases. Guests got to select from engraving, foiling, or painting serves to customize their cosmetic bags, lipsticks, and lipglosses. Of all these services, the most popular service was the hot foil calligraphy on cosmetic bags.
Brand: Merit
Event Design: Studio Mya
Event type: Gifting
Brand Activation: Personalize leather lipstick cases with hot foil lettering
Merit had an event for the launch of their new signature lipstick in Hollywood. Guests were invited for a mini makeover and gifted with Merit beauty products. In addition, each guests had the opportunity to receive a personalized genuine leather lipstick case hand written by me.
Using my foiling tools, I placed the Merit logo on 80 leatherology cases a few days before the event. At the event, I hand-foiled guest initials on the flap of the lipstick case. Each case was completed in about 2 minutes.
