Byredo - Engraving and Holiday Cards

Over the holidays I did several events with Byredo. For the Byredo boutique at the Americana, Glendale, I engraved their fragrances and candles. For Byredo wholesale at Nordstrom, I personalized holiday cards.

Maison Louis Marie - Candle Engraving

I engraved 50+ candles for the launch event for Maison Louis Marie at their pop-up location (The Platform, Culver City). I personalized candles with my signature lettering styles and flourishes.

Glossier - Candle Engraving Event

Glossier celebrated its 10th anniversary with a birthday celebration. 🎉 They offered complimentary engraving for any candle purchase and launched a limited edition Birthday Cake candle. The birthday theme resonated with some customers as three ladies came to get commemorative candles for their birthday celebrations to celebrate their 16th, 21st, and 30th birthdays. In total I engraved 45 candles for the event.

Netflix - Beer Stein Engraving Event

My friend and I engraved 80 beer stein mugs for an in-house corporate mixer event at Netflix. Guests personalized their beer steins with one name, one word, or initials.

La Fermiere - Yogurt Engraving Event

This weekend I engraved two days at the La Fermiere yogurt pop-up in Silver Lake which was wildly popular. On Thursday, I engraved 32 empty yogurt containers for content creators to promote the pop-up and the engraving activation. On Saturday, I engraved a full day and completed 180+ containers for the guests. 🤩

I freehand engraved all the words and flourishes on the ceramic containers, and completed each engraving in less than a minute. The moment I arrived on Saturday, there were a handful of people who showed up early for my engraving services. And throughout the day, customers told me they came to the pop-up mainly for my engravings. ☺️

Primally Pure - Engraving Event

Brand: Primally Pure

Planning Agency: Bloggers Who Brunch

Primally Pure hosted a rebranding event at the Lombardi House in Los Angeles. There were several activations, including a matcha bar, smoothie bar, butter bar, meditation ground, ear seeding, and engraving. I engraved 80 Bian Stone Gun Shuas in 3.5 hours with guest names or inspirational words.

Maison Francis Kurkdjian - Fragrance Engraving

Brand: Maison Francis Kurkdjian at Neiman Marcus (Beverly Hills)

Event type: Retail

I engraved the beautiful Maison Francis Kurkdjian bottles for the MFK Masterclass event for the launch of the new fragrance: ASOP.

Byredo Father's Day Engraving

Brand: Byredo (Americana, Glendale)

Event type: Retail

Activation: Engrave fragrances

For Father’s Day, I engraved Byredo fragrances with customer requests and added my own signature flourishes to each bottle. I brought black ink, which was a popular choice for the all the clear bottles.

Vichy - Serum Engraving

Brand: Vichy, Mineral 89

Event Type: Influencer gifting

Activation: Engrave Vichy Serums with one word or intials

It was so fun to visit the L’oreal headquarters in El Segundo, Los Angeles. L’oreal headquarters hosted the Ulta Collective event where I had the opportunity to engrave on behalf of Vichy. I engraved 60+ serums for Ulta’s new influencers with names, initials and hashtags.

Ferragamo - Fragrance Engraving

Brand: Ferragamo

Event Type: Retail

Activation: Engrave fragrances for Mother’s Day

Over Mother’s Day weekend, I had the privilege of partnering with Ferragamo at the Beverly Center and Westfield Topanga. With my engraving artistry I was able to help increase fragrance sales at both locations.

Byredo - Fragrance Engraving

Brand: Byredo (Americana, Glendale)

Event type: Retail

Activation: Engrave fragrances with florals and block style initials

For Mother’s Day, I engraved floral designs related to Byredo’s best-selling fragrances. To keep the design minimal with the brand’s aesthetics, I engraved block lettering on the side of the floral design.

Giorgio Armani - Prisma Lip Glass Engraving

Brand: Giorgio Armani

Event Design: Gradient

Event Type: Gifting

Brand Activation: Engrave initials on Giorgio Armani Lip Glass

What an honor to lead a team of 5 artists (including myself) for the launch party for Giorgio Armani’s new Prisma Lip Glass. Located in the mountains of Beverly Hills, celebrities, makeup artists, models, and top influencers were invited to this exclusive party. My team engraved on the back of the lip glass with guest initials.

SuperGoop! - Engraving

Brand: Supergoop!

Event type: Gifting

Brand Activation: Engrave on mirror compact mirrors with guest names

Supergoop! held an intimate dinner for the launch of their new mineral unseen sunscreen. Prior to the event, I created the vinyl lettering and hand lettering for their acrylic mirror place cards.

At the event, I engraved 30+ mirror compacts with guest names.

Lazy Jamie - Housewares Engraving

Brand: Lazy Jamie

Event type: Gifting

Activation: Engrave stainless steel housewares from the Lazy Jamie collection

Lazy Jamie held a pop-up in Venice at Mod Ref, where she gifted influencers and friends a piece from her stainless steel houseware collection. Every guest got to get their new items engraved by me, either with a name or initials.

Guests loved the personalized touch, as an engraving activation provides three things for an event:

  1. Conversation: activations provide something to talk about as they brainstormed ideas with friends, “What should I engrave"?” “What did you engrave?”

  2. Entertainment: activations provides guests with something to watch and take videos as most guests have never seen a hand engraver.

  3. Pictures: activations provides guest with something more meaningful to take a picture of and tag the host. When items are personalized, guests feel more attached to their items since it has their names, nicknames, or special phrases written beautifully by an artist, which makes a social media post more meaningful than simply posting a photo of product.

Creed Boutique - Silk Fragrance Influencer Event

Brand: Creed Boutique

Event Type: Gifting

Activation: Engrave on Creed Silk fragrances

It was a fun evening engraving the new Silk fragrance at the Beverly Hills, Creed Boutique for an influencer event. Saweetie, a celebrity American rapper, was the guest of honor where she brought her liveliness to the event. I engraved 35 fragrances in two hours and even managed to add a flourish and gold wax. The gold wax added a beautiful pop of color to compliment the beautiful gold cap.

Shiseido - Citrus Squeezer Engraving

Brand: Shiseido

Event Type: PR Gifting

Activation: Engrave on citrus squeezers

This Shiseido launch event was so much fun as they promoted their their new sunscreen. Held at Underwood Farms, guests had the opportunity to take a tractor ride to pick fresh strawberries from the farm. During their excursion and during their luncheon, I engraved on these bright orange citrus squeezers with guest names or nicknames.

D'usse Lunar New Year Engraving

Brand: D’usse

Event type: Retail

Activation: Custom engrave D’usse bottles purchased by customers

I engraved at six locations throughout Southern California on behalf of D’usse to celebrate the Lunar New Year of 2024. D’usse has one of the best bottles for engraving since it has a large open area for engraving artistry, and the XO bottle is beautifully packaged in a red box to commemorate the Year of the Dragon.

I personalized many bottles with “Happy New Year” or “Happy Lunar New Year” as many customers wanted to gift these bottles for their family or friends.

House of Creed - Spring Fragrance Launch

Brand: House of Creed

Event Type: Influencer Gifting

Activation: Engrave on Fragrance bottles

It’s always an honor to help brands at their PR and influencer events as they launch new products. My team engraved flowers and initials on the back of the House of Creed fragrances for VIP guests at this event in Beverly Hills for their new spring flower fragrance.

Alo - Candle Engraving Event

Brand: Alo

Event type: Influencer Gifting for Product Launch

Activation: Engrave names and initials on Alo candles

It was so much fun engraving at the Alo headquarters in Beverly Hills to kick off their new candle launch. Their holiday party consisted of several activations including cookie decorating, permanent bracelets, massages, and more. We offered influencers two types of lettering styles: script or architectural lettering based on their personal preference.