Byredo - LYN Red Envelope Event
I celebrated Lunar New Year with Byredo Bloomingdales (SCP) by personalizing red envelopes as a gift with purchase.
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For two days, I personalized red envelopes for Canada Goose at South Coast Plaza to celebrate Lunar New Year in Southern California. Guests had the option of selecting from two Chinese phrases (Happy Lunar New Year or Wishing you Prosperity), or selecting from English phrases. Many guests also prefer to simply have their name beautifully hand-calligraphed.
Brand: Longchamp
Event type: Retail
Activation: Personalize holiday cards with customer purchase
I love supporting brands as they enter new retail spaces. Longchamp opened a space within the Nordstrom (Santa Anita, Arcadia), where they held a special event. I personalized Longchamp branded cards for their guests at their event.