Over two days, I personalized 150+ magnetic phone card holders for Afeela at their Westfield Century City pop-up during Father’s Day weekend. This activation peaked the interest of many shoppers as I was sitting next to a window in the central area of the mall. Shoppers watched me personalize wallets through the window and then came into the store to get a custom card holder for themselves. Event guests got to select from gold or silver foil and I mainly personalized names and initials. As time permitted, I added flourishes, leaves, sparkles, hearts, and bows to add more visual interest to my artistry.
