Brand: Diptyque

Event Type: Retail

Activation: Engrave candles purchased by customers

Live artistry services add a special touch for VIP events to make clients feel appreciated. VIPs are invited to a special store event where only they have access to the custom engraving done by an artist. The VIP guests are able to make their custom requests, watch the artistry come to life before their eyes, and walk away feeling valued by the brand.

I had the honor of providing my engraving services for Diptyque (Beverly Hills) for their VIP preview event for the launch of their new refillable candles. Clients brought their items to me for custom engraving and got to select gold or silver fill in color for the engraved areas.

Brand: Radley London

Event Type: Retail

Activation: Hand paint monograms on wallets and handbags purchased by customers

Customers love custom personalization because it adds a bit of character and makes their item one-of-a-kind. As items are mass produced, customers love the idea that their bag or wallet is distinctively his/her own because his/her name is on the product.

While many online retailers offer printed monograms on their leather goods through a machine, printed monograms is not normally offered in stores because retailers have limited space in their stores. For that reason, hand-painting by an artist is a beautiful way to add a custom monogram in a store that only requires the space for a table and a chair for your store activation.

I was genuinely surprised that every customer that made a purchase at the Radley London store for their aninversary event, wanted the custom monogram painting that I offered. I displayed a swatch of the various color choices and the alpha-letters that were available to the customers. I hand-painted wallets and handbag tags based on the customer’s requests.